CollabRite-Thoughts

01 Jun

Why a marketer needs a CDP?

A Customer Data Platform (CDP) is a marketer-managed system that creates a persistent, unified database that is accessible by all the sales and marketing systems and customer analytic tools.  But I often hear:[...]

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01 Jun

What is Customer Data Platform (CDP)

In the fast-changing internet world, customers are bombarded constantly by businesses trying to hawk their products and services.  This leads to information over-saturation and your brand’s message gets lost as customers ignore all ads.  Therefore, brands have to constantly find new and creative ways to stay relevant.  Most marketers are unanimous that personalization is the key to achieving this.[...]

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